Roberto Santiago was always a self-starter with a keen business sense. He began his entrepreneurial journey as an employee at a decoration store. He then went on to launch his first company called the Cartonnage Company, dealing with the distribution of cardboard boxes. The company made good profits as it grew into a larger business. Roberto Santiago shifted his focus to real estate. He bought a vast property in Joao Pessoa in the year 1987 and began developing it into a shopping complex. This shopping mall was opened to the public in 1989. It was called the Manaira Shopping Mall and has since become a landmark construction of Brazil. The mall was further expanded by architects Carmen Raquel and Maria Raquel in 1993. The expansion continued over the years, with the introduction of new stores and finally a six-level garage for parking. The next construction saw the mall cover a sprawling 105,000 square meters with more than 250 shops. In 2009, the grand Domus Hall was inaugurated. The food court and premium shopping areas were further constructed to make the mall even more spectacular. A separate dining area for children called Pirlimpimpim is also an attraction of the mall.
The Manaira Shopping Mall offers a vast array of entertainment, shopping and gaming experiences. The movie theatre has wide screens, with clear sound for an unmatched viewing experience. The eating areas cater to every taste, with a gourmet section as well as a food court area. There is also a fitness center, gaming station, space-themed lounge, and a hoverboard area. A variety of services are also present at the Mall such as electronics, salon, money, tax and flowers, cleaning and legal aid, education, water, transportation, payments, employment, and police services. Shopping at Manaira Mall is a fulfilling experience with every buying requirement available under one roof. Shoppers can buy sports goods, electronics, apparel, games, phones, jewelry, books, furniture, toys, magazines, footwear and many more items.
The Domus Hall is a spectacular feature of Manaira Shopping Mall. It extends over a huge area and is located on the roof of the Manaira Shopping mall. It can accommodate 8,000 people comfortably. It is built on two floors. The mezzanine floor has ten personal rooms, while the ground floor houses the enormous hall. This hall can be booked for concerts, weddings, ceremonies, celebrations and art exhibitions. The Domus Hall is the favored avenue of many domestic performers as well as show people all around the globe.
Roberto Santiago has launched another mall called Mangeira Shopping Mall in 2013. Together the Manaira and Mangeira shopping malls have transformed the outlook of the public towards entertainment and shopping at malls. They also provide much-needed career opportunities for the community of Joao Pessoa.