Why Lori Senecal is the Most Sought-After Business Leader

Lori Senecal is among the few American ladies that have braced the challenging American corporate world to establish themselves as the leaders in their respective fields. Different things/people inspire individuals to attain their career or life goals. Lori attributes her success to her siblings.

Presently, Lori is the Global CEO of Crispin Porter & Bogusky (CP+B). Prior to joining (CP+B), the Sales & Marketing graduate held top-level positions in the following companies: McCann Erickson Worldwide, McCann Worldgroup Inc., Kirshenbaum Bond and Partners, MDC Partners Inc., the Coca-Cola company, DDB Worldwide Communications, KBS, e.t.c. Apparently, Lori is very experienced and one of the most sought-after marketing executives in America. Also, Lori’s trademark of positively impacting the organizations and the people that she works with resonates well with many employers.

While at KBS as the Global Chairman of the advertising agency, Lori became the talk of the town and for all the right reasons. When she joined KBS, the company operated in the U.S only. During her tenure at the helm of the agency, she enabled the organization to expand and create new markets outside America. With the expansion, the number of employees working for KBS increased from 250 to over 900. Lori Senecal is passionate about the people that work under her and at KBS, she established the best working environment for the agency’s staff; Crain recognized KBS as the as “Best Places to Work in NYC.” With the company scaling the heights of the advertising agency courtesy of Lori’s management prowess, Advertising Age included KBS three times in their annual list of “Standout Agencies.” Visit Adweek to know more.

At CP+B, Lori is in charge of ten global offices. She coordinates CP+B’s global growth and expansion. When she joined CP+B in 2015, the company’s revenues grew by 21% in 2016. Also, the company has acquired new clients, and the existing ones are delighted with Lori’s stewardship. In 2017 , the Advertising Age recognized CP+B as “Creativity Innovators of the Year.”

Lori was one of the Ad Age’s “Women to Watch in 2014”; and in 2016, one of the “Agency Executives to Watch.” She is the winner of several awards including the Quantum Leap prize.

See more: http://www.thedrum.com/news/2017/05/16/how-cpb-getting-its-miami-mojo-back-with-brazilian-twist

 

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